Science Museum Expands Museums for All Program with New Membership Level
Helps Achieve Museum’s Mission to Inspire All Virginians to Enrich their Lives Through Science
The Science Museum of Virginia recently added a membership level, and more than 200 households across central Virginia have taken advantage of the new category. The Museums for All membership is an extension of the Museums for All admission program that began in early 2017 to increase access to high quality museum experiences for low-income families.
Prior to the new membership program, guests could enjoy a discount on one-time Museum admission when they showed an EBT (electronic benefit transfer) card. In calendar year 2017, more than 1,200 people took advantage of that offer. Because of its popularity, the Museum created a Museums for All membership in late 2017 offering two adults and all the children that live in the household unlimited free regular admission for an entire year.
“The Science Museum Virginia has been part of the fabric of our community for more than 40 years, and we are always looking for ways to further deepen connections with those we serve,” said Chief Wonder Officer Rich Conti. “To fulfill our mission of inspiring all Virginians, we recognize that we must remove barriers preventing people from having a quality experience where they can engage, play, learn and create lasting memories. The Museum is wholly invested in building strong science advocates – in both adults and children – from all walks of life.”
A Museums for All membership is $20. In addition to free admission, the member receives four free Dome passes. After those are used, Dome tickets are only $1 a piece for adults and children alike.
For special traveling exhibits, like “BODY WORLDS: ANIMAL INSIDE OUT” that is on display through Sept. 3, everyone on the membership can see the show for $1 per ticket. In addition, other benefits include discounts in the Periodic Table café and Shop4Science and free admission to Science After Dark events.
Director of Membership Kristle Mikkola said she has received positive feedback about the Museums for All membership.
“One of our new members has a family of ten. It would cost them more than $100 to visit the Museum one time, which was out of reach because of limited resources. She told me that she feels like there is a misconception that low-income families aren’t concerned about their children's education but she believes the opposite is true, and is always on the lookout for educational opportunities and resources for her children. Another member said she visited the Museum often as a child, and is so grateful to now be able to visit with her four-year-old daughter and see the joy and amazement her child experiences while at the Museum. One of my favorite comments about the new membership was ‘It feels great as a mom to be able to take my children somewhere that they consider a fun outing and know that they are learning from everything they see and do there.’”
More information about becoming a Museum member, including full details about the Museums for All program, are available at http://www.smv.org/join.
About the Science Museum of Virginia
The mission of the Science Museum of Virginia is to inspire Virginians to enrich their lives through science. Through hundreds of experiential exhibits, awe-inspiring artifacts and interactive technologies, the Museum presents dynamic science programming to hundreds of thousands of guests each year. The Richmond-based museum is home to three floors of interactive exhibits, The Dome theater – the largest movie screen in Virginia – and proudly hosts dynamic traveling exhibitions from around the world. Learn more at www.smv.org.
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